DONE-FOR-YOU: MAKE GROWTH SYSTEM

Predictable, Scalable Growth

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Predictability turns uncertainty into strategy. When you know your lead costs and volumes, growth becomes a calculated move, not a gamble.

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TL:DR - We've developed a unique cost-per-lead, guaranteed performance lead generation program for B2B-focused companies looking to scale with predictability. Scroll down to see some of the "quick pillars" of our program or setup a free consultation with our Growth Planning team to learn more about how we can build a growth plan together and how our guaranteed performance program works.

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Disrupting B2B Lead Generation - Speaking from over a decade of experience in running digital agencies, we're not saying they have it easy (especially these days with AI moving into town), but they don't do a great job of sharing risk and they hold on to some key ingredients that can introduce risk, restrict growth, diminish return on investment and bloat lead costs.

Agencies own the processes, the data, the resources and tools, the strategy - they hold the keys to the campaigns they run for you, and depending on your lead source mix, they could be holding the keys to the majority of your lead flow overall. Losing your agency, for many small businesses, is losing the strategist, the reporting and analytics, the project management, the executing team, and all the tools and systems. They start from scratch, devastating marketing velocity and impacting business growth.

Agencies also get to optimize, invest in systems and talent, all in the effort of delivering the same results with less inputs over time, gradually improving margins as time goes on. It's literally their business to do so. The same way a manufacturer enhances margin as product volume increases. They tool up. They hire better people.

On its own, there's nothing wrong with any of this, that's the business model.

But where's the consideration of your risk when you sign a fixed-term, fixed-price retainer without guaranteed deliverables?

If the agency relationship deteriorates, for any reason, you're starting over - at your own expense - and at the expense of your growth momentum.

If the agency improves their cost per lead metrics, you still have the same benchmarks, you're total cost of ownership stays the same, they own the benefit as they made the investments. And this is if they are delivering in the first place...

It's an odd industry where it's common to sign an agreement with fixed payments from the customer, for an outcome you "might get".

Unfortunately, a lot of the time clients are left cycling between agencies, whether for non-performance, rising costs, changing teams and mergers.

Agencies have to learn your business and some do a better job than others at translating your business into digital growth systems. This also is something that comes with time, at your expense.

We set out to introduce a model that better acknowledges the risk businesses take on when engaging with lead generation and marketing agencies.

If we're going to benefit from making investments in our team and our systems, we should at least in turn be able to give you assurances tied to your investments. It's a reasonable trade off.

If you're going to invest in growth, your dollars should be investing in growth - our internal efficiencies, and our "ramp up" time should not be your financial concern.

Learn more about some of the pillars of our MAKE Growth System Guaranteed Performance Program and then schedule some time with our Growth Planning team to discuss your specific growth goals and how we would implement a turnkey program structured around a per-lead cost structure with performance guarantees.

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